Privacy policy

Last updated: July 22, 2026

Taitoa Group LLC, doing business as Taitoa (“Taitoa,” “we,” “us,” or “our”), operates this online store and website, including the related information, content, features, tools, products, and services offered through it collectively, the “Services.”

Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or use the Services, make a purchase or other transaction, create an account, communicate with us, or otherwise interact with Taitoa.

If there is a conflict between this Privacy Policy and our Terms of Service regarding the collection, processing, or disclosure of personal information, this Privacy Policy will control.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood the practices described in this Privacy Policy.

Personal Information We Collect or Process

“Personal information” means information that identifies, relates to, describes, or can reasonably be linked to you or another person.

Personal information generally does not include information that has been aggregated, anonymized, or de-identified so that it cannot reasonably be linked to an individual.

Depending on how you interact with the Services, we may collect or process the following categories of personal information:

Contact information

This may include your:

• Name
• Email address
• Telephone number
• Billing address
• Shipping address

Payment and financial information

This may include:

• Payment-card information
• Billing information
• Payment method
• Payment confirmation
• Transaction details

Payments are generally processed by Shopify and third-party payment providers. Taitoa may not directly receive or store complete payment-card numbers.

Account information

This may include:

• Account username
• Password or authentication information
• Account preferences
• Saved addresses
• Account settings

Order and transaction information

This may include:

• Products you view
• Products added to your cart
• Products purchased
• Previous transactions
• Returns, refunds, cancellations, and related requests
• Shipping and fulfillment information

Communications

This includes information you provide when you:

• Contact customer service
• Submit a form
• Request a return or refund
• Send us an email
• Participate in a survey, promotion, or review
• Otherwise communicate with us

Device and technical information

This may include:

• Internet Protocol address
• Browser type
• Device type
• Operating system
• Network information
• Cookie identifiers
• Other device or online identifiers

Usage information

This may include information about how you interact with the Services, such as:

• Pages viewed
• Links selected
• Products viewed
• Shopping and browsing activity
• Date and time of visits
• Referring website
• Interactions with advertisements or marketing communications

Marketing preferences

This may include:

• Email subscription status
• Advertising preferences
• Communication preferences
• Responses to promotions or marketing campaigns

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you

We collect information directly from you when you:

• Make a purchase
• Create or use an account
• Contact us
• Subscribe to marketing communications
• Submit a form
• Request customer service
• Request a return or refund
• Otherwise provide information to us

Automatically through the Services

We and our service providers may automatically collect information through:

• Cookies
• Pixels
• Tags
• Software development kits
• Log files
• Similar tracking technologies

From Shopify and our service providers

We may receive information from Shopify and companies that assist us with:

• Website hosting
• Payment processing
• Order fulfillment
• Shipping
• Fraud prevention
• Analytics
• Advertising
• Customer support
• Email or text-message communications

From business partners and other third parties

We may receive information from advertising platforms, social-media platforms, analytics providers, and other business partners where permitted by law.

How We Use Personal Information

We may use personal information for the following purposes:

Providing and improving the Services

We may use personal information to:

• Operate our website and online store
• Process payments
• Confirm and fulfill orders
• Arrange shipping and delivery
• Provide order updates
• Process returns and refunds
• Maintain customer accounts
• Remember customer preferences
• Provide customer support
• Improve our products, website, and customer experience
• Recommend products that may interest you

Communicating with you

We may use personal information to:

• Respond to questions
• Provide customer support
• Send transactional messages
• Send order and shipping updates
• Provide information about your account
• Communicate about returns, refunds, or other requests
• Notify you of changes to our policies or Services

Marketing and advertising

Where permitted by law, we may use personal information to:

• Send promotional emails or other marketing communications
• Measure the effectiveness of advertising
• Personalize content and product recommendations
• Display advertisements that may be relevant to you
• Understand how customers interact with our store and marketing

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the email. Unsubscribing from promotional communications will not prevent us from sending non-promotional communications concerning your orders, account, or customer-service requests.

Security and fraud prevention

We may use personal information to:

• Verify transactions
• Authenticate accounts
• Detect or prevent fraud
• Investigate suspicious activity
• Protect our customers, business, and Services
• Maintain the security and integrity of our website
• Prevent illegal, unsafe, or malicious activity

You are responsible for maintaining the confidentiality of your account credentials. Please do not share your password or account-access information with others.

Legal and business purposes

We may use personal information to:

• Comply with applicable laws and regulations
• Respond to lawful requests from courts, regulators, law enforcement, or government authorities
• Establish, exercise, or defend legal claims
• Enforce our policies and agreements
• Resolve disputes
• Protect our legal rights and the rights of others
• Maintain appropriate business and tax records

Cookies and Similar Technologies

We and our service providers may use cookies and similar technologies to operate the Services, remember preferences, understand website activity, improve performance, prevent fraud, and support advertising and analytics.

Some cookies are necessary for the website and checkout to function. Other cookies may support analytics, personalization, or advertising.

You may manage certain privacy and cookie preferences through the privacy controls available on our website or through your browser settings. Blocking certain cookies may affect the functionality of the Services.

Where required by applicable law, we will provide tools that allow you to opt out of certain uses of personal information for targeted advertising, sale, or sharing.

How We Disclose Personal Information

We may disclose personal information for legitimate business purposes in the following circumstances:

Shopify

Our store is hosted by Shopify. We disclose information to Shopify so Shopify can host, operate, secure, support, and improve the Services.

Shopify may process information about your interactions with our store and, depending on the services and settings we use, may combine that information with information from interactions with Shopify and other merchants.

Service providers

We may disclose personal information to service providers that perform services for us, including providers of:

• Payment processing
• Website hosting
• Information technology
• Data analytics
• Customer service
• Cloud storage
• Email and marketing services
• Fraud prevention
• Order fulfillment
• Shipping and delivery

These providers may process personal information only as necessary to provide their services or as otherwise permitted by their agreements and applicable law.

Payment processors and financial institutions

We may disclose transaction information to payment processors, banks, card networks, and financial institutions to process and verify payments, refunds, and disputes.

Shipping and fulfillment providers

We may disclose your name, contact information, shipping address, and order details to shipping carriers, fulfillment providers, and related service providers so that your order can be delivered.

Taitoa currently sells and ships products only within the United States.

Marketing and advertising partners

We may disclose certain device, usage, and transaction information to marketing and advertising partners to measure campaigns, display advertisements, and improve our marketing.

Depending on applicable state law and the technologies we use, some advertising disclosures may be considered the “sale” or “sharing” of personal information or the use of personal information for targeted advertising.

Where required, you may opt out through the Your Privacy Choices link available in the website footer or through other privacy controls provided on the Services.

At your direction or with your consent

We may disclose information when you direct us to do so, request an integration with another service, use a social-media feature, or otherwise consent to the disclosure.

Corporate transactions

We may disclose information in connection with an actual or proposed:

• Merger
• Acquisition
• Financing
• Reorganization
• Sale of assets
• Bankruptcy
• Transfer of all or part of our business

Legal compliance and protection

We may disclose information where we reasonably believe it is necessary to:

• Comply with applicable law
• Respond to legal process
• Cooperate with law enforcement or regulators
• Enforce our terms and policies
• Prevent fraud or illegal activity
• Protect Taitoa, our customers, or others

We do not disclose personal information to third parties solely because they request it. Disclosures will be made only where legally permitted or required.

Relationship With Shopify

The Services are hosted and supported by Shopify.

Information you submit through the Services is transmitted to and processed by Shopify and other providers that assist in operating the store. These providers may be located in states or countries other than where you reside.

Shopify may process information about your access to and use of the Services to provide, secure, personalize, and improve Shopify’s services. Depending on our Shopify settings, Shopify may also use information from your interactions with our store, Shopify, and other Shopify merchants to provide enhanced features.

Shopify may be independently responsible for certain processing activities and for responding to requests relating to those activities.

You can learn more by reviewing the Shopify Consumer Privacy Policy and using the Shopify Privacy Portal.

Sale, Sharing, and Targeted Advertising

We do not sell personal information for money.

However, some uses of advertising or analytics technologies may be considered a “sale,” “sharing,” or targeted advertising under certain U.S. state privacy laws, even when no money is exchanged.

Where required by applicable law, you may opt out of these activities by selecting Your Privacy Choices in the website footer and following the instructions provided.

We will also process legally recognized opt-out preference signals where required by applicable law and supported by our systems.

Third-Party Websites and Services

The Services may contain links to websites, social-media platforms, or online services operated by third parties.

We do not control and are not responsible for the privacy, security, accuracy, or practices of third-party websites or services. Their collection and use of personal information are governed by their own privacy notices and terms.

A link from our Services does not necessarily mean that we endorse the third party, its content, or its practices.

Information posted in public or semi-public areas, including product reviews or social-media platforms, may be visible to others. Please use care when sharing information publicly.

Children’s Privacy

The Services are not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13.

If you are a parent or legal guardian and believe that a child under 13 has provided personal information to us, please contact us at info@taitoa.com so we can review and, where appropriate, delete the information.

We do not knowingly sell or share the personal information of individuals under 16 for targeted advertising.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no security system, website, database, or method of transmission is completely secure. We cannot guarantee absolute security or that information transmitted to us will never be accessed, disclosed, altered, or destroyed without authorization.

Please avoid sending sensitive or confidential information through unsecured communication channels.

Retention of Personal Information

We retain personal information for as long as reasonably necessary to:

• Provide the Services
• Complete transactions
• Maintain customer accounts
• Comply with legal, accounting, and tax obligations
• Prevent fraud
• Resolve disputes
• Enforce our agreements
• Protect our legal rights

The applicable retention period depends on the nature of the information, why it was collected, whether an account or transaction remains active, and our legal obligations.

When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to legal requirements and technical limitations.

Your Privacy Rights and Choices

Depending on the state in which you reside and whether the applicable law applies to Taitoa, you may have some or all of the following rights:

Right to know or access

You may have the right to request information about the personal information we collect, use, disclose, sell, or share and to obtain a copy of certain personal information.

Right to delete

You may have the right to request deletion of personal information we maintain about you, subject to legal exceptions.

Right to correct

You may have the right to request correction of inaccurate personal information.

Right to data portability

You may have the right to receive certain personal information in a portable and usable format.

Right to opt out

You may have the right to opt out of:

• The sale of personal information
• The sharing of personal information for cross-context behavioral advertising
• The processing of personal information for targeted advertising
• Certain types of profiling, where applicable

You can submit an opt-out request through the Your Privacy Choices link in the website footer.

Right to limit certain uses

Where applicable, you may have the right to limit the use or disclosure of sensitive personal information.

Taitoa does not intend to use sensitive personal information to infer characteristics about customers.

Right to appeal

Residents of certain states may have the right to appeal our decision concerning a privacy request.

Right to non-discrimination

We will not unlawfully discriminate against you for exercising an applicable privacy right.

How to Submit a Privacy Request

To submit a request concerning your personal information, contact us at:

Email: info@taitoa.com
Phone: +1 650-464-3462

Please include enough information for us to understand and evaluate your request. We may need to verify your identity before completing a request.

Verification may require us to confirm information already associated with your account or transactions. We will use information submitted for verification only as permitted by law.

You may also designate an authorized agent to submit a request on your behalf where permitted by law. We may request proof that the agent has authority to act for you and may ask you to verify your identity directly.

We will respond within the period required by applicable law.

Communication Preferences

You may unsubscribe from promotional emails by selecting the unsubscribe link in an email.

Even after you unsubscribe from marketing communications, we may continue to send you non-promotional messages concerning:

• Orders
• Shipping
• Returns
• Refunds
• Account security
• Policy changes
• Customer-service requests

Processing Locations

Taitoa is based in California and currently sells and ships products only within the United States.

Shopify and other service providers that support our store may process or store personal information in other U.S. states or countries. When information is processed by a service provider, it is subject to that provider’s safeguards, contractual obligations, and applicable legal requirements.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to:

• Our business practices
• The Services
• Technologies we use
• Legal or regulatory requirements
• Shopify settings or functionality

When we update the policy, we will post the revised version on this website and update the “Last updated” date.

Where required by law, we may also provide additional notice of material changes.

Contact Information

Questions about this Privacy Policy, our privacy practices, or a privacy request may be directed to:

Store name: Taitoa

Legal company name: Taitoa Group LLC

Business address:
836 Orcutt Road
San Luis Obispo, CA 93401
United States

California Entity No.: B20260330342

Phone: +1 650-464-3462

Email: info@taitoa.com

Customer-service hours:

Monday–Friday | 9:00 AM–5:00 PM Pacific Time
Saturday–Sunday | 10:00 AM–2:00 PM Pacific Time

We aim to respond to inquiries within 24 hours.